How to Succeed in Creative Business

In this ‘How to Succeed in Creative Business’ video, David Parrish offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful.



  1. Define Success – in your own terms, with your own specific and unique definition of success for your creative enterprise.
  2. Understand your Strengths – especially your strengths in relation to competitors. Identify what you can do better than everyone else, or at least most of your rivals. Focus on your strengths, not your weaknesses.
  3. Choose your Customers. Not all customers are good customers. Choose customers that fit your objectives, your ethos, and your financial aims.
  4. Manage your intellectual property. Use copyright, design right, trade marks and patents not only to protect your rights but also to generate income through sales and licensing.
  5. Business growth. Be clear about what you want to grow. Grow your business in the right way. Grow the right things. Size isn’t everything. Small enterprises can generate large profits and have a big impact.

Clearly, there are many more things to consider when growing a business in the creative industries, but these are five important things to think about. Enough for now!


Embed this video in your own website or blog from Vimeo or YouTube.This video is published using a Creative Commons licence which allows you to republish it.


Discuss the comments made in this video – and add your own experience and advice about how to succeed in creative business – on the T-Shirts and Suits Creative Enterprise Network.


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