Ideas in Action - JAB Design

JAB Design, a design consultancy based in Liverpool, is a great example of a creative business using business thinking to make their creative enterprise even more successful.

JAB Design features as an 'Ideas in Action' case study in the book 'T-Shirts and Suits: A Guide to the Business of Creativity'.

This section of the book can be downloaded:

Download ideas_in_action. JAB Design. Excerpt from T-Shirts and Suits. A Guide to the Business of Creativity.pdf (PDF, 151KB)

The section features several important points:

Values

Transfer of Intellectual Property to Clients

Creative Alchemy

Business as a Dialogue with Customers

Working 'on' as well as 'in' the business

Link to JAB Design website