David Parrish - International Business Adviser for Creative People
 

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Viral Marketing Video

One of the subjects discussed at the meeting of the Marketing and Advertising Global Network (MAGNET) in Munich recently was viral marketing. I was there as a guest speaker and one of the other presentations was from Gabriel Szapiro, whose Paris agency Saphir also specialises in marketing - especially permission marketing and viral marketing.

He showed a viral video which people were still laughing and talking about an hour later in the bar - that's real 'buzz marketing'!

The viral video is for Berlitz language schools and you can find it easily with a Google search because it's all over the Internet - which is exactly the idea of course.

I'm sure you'll want to forward this to a few friends!
That's what viral marketng is all about.

See also MUTO animated grafitti video.

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