Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book.

Written by Dave Trott, it's a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies.

Very thought provoking and inspiring. As I was reading it, I thought that it would be a good idea to savour one of his two-page chapters/stories/ideas each day. But I kept turning the pages for more and read it all through to the end.

It's difficult to describe. You just need to read it. But as a taster, mini-chapters have headings such as 'Creative Silence', 'Don't Over-Think It', 'Change the Rules', 'Don't let anyone else write your agenda', 'Creative Editing' and 'If you're Creative, Create'.

If you're a fan of Paul Arden's books 'It's not how good you are, it's how good you want to be' and 'Whatever you think, think the opposite', then you'll love this book.

Highly recommended.

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